
The 5-Day Marketing Workshop is designed to equip small businesses with the essential tools and strategies to build a strong brand, connect with their target audience, and grow their business. Through a combination of interactive lessons and hands-on exercises, participants will learn how to define their brand identity, conduct market research, create compelling content, leverage video marketing, and manage customer relationships effectively. By the end of the workshop, participants will have developed a tailored marketing strategy that aligns with their business goals and drives long-term success.
Day 1:
Branding Essentials
What is a brand?
Brand Identity
Visual Brand
Day 2:
Target Audience
Market Research
Customer Avatar
Customer Pipeline
Day 3:
Content Marketing
Creating Value
Social Platforms
Content Calendar
Day 4:
Video Marketing
Storytelling
Production
Short Vs Long
Day 5:
Customer Loyalty
CRM Tools
Strategy Vs Tactics
Marketing Plan
Ready to get started?
Clear Brand Identity
Participants will gain clarity on how to craft a strong, unique brand that stands out in a crowded market. Establishing a solid brand identity helps small businesses differentiate themselves and build loyalty with customers.
Understanding Your Audience
Small businesses often struggle to connect with their target audience. This workshop helps participants define their ideal customer and understand their needs, allowing for more targeted and effective marketing efforts.
Cost-Effective Marketing Strategies
Without relying on expensive paid ads, the workshop provides actionable strategies for leveraging organic marketing, such as content creation, social media, and video marketing, which can yield significant results without breaking the budget.
Video Marketing Mastery
Video is a powerful tool for storytelling and engagement, but many small businesses don’t know where to start. This workshop teaches participants how to create professional-quality videos that tell their brand’s story, build trust, and increase customer engagement.
Long-Term Customer Relationships
By focusing on customer relationship management and retention strategies, participants will learn how to not only attract new customers but also nurture long-term relationships that increase customer lifetime value and loyalty.
Custom Marketing Plan
At the end of the workshop, each business will walk away with a personalized 3-month marketing plan tailored to their specific goals and audience, ensuring they can implement the strategies learned immediately.